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When it comes to funding your startup, creating FOMO for your fundraise (fear of missing out) can be a powerful tool to attract investors. FOMO is the feeling that you’ll miss out on something great if you don’t act now. And when it comes to investing in a new company, investors never want to miss out on the next big thing.

As a founder, it’s essential to understand investor motivations when it comes to fundraising. And one of the most important rules is this —  venture capitalists (VCs) need big returns. That’s because VCs are in the business of taking substantial risk to generate outsized returns for their investors. And the way they make money is by investing in companies that have the potential to become global successes.

This is where the power law comes into play. The power law states that a small number of startups will generate the majority of returns. Studies have shown that just 6% of startups will make up 60% of all venture capital returns. So, if VCs are looking for significant returns, they’re looking for that small number of startups that will generate most of those returns.

Example of the Power Law

Angel List 

For this reason, it’s important to pitch a big vision when you’re raising money from VCs. They’re not interested in funding small companies that will only generate modest returns. They want to invest in companies that have the potential to become huge businesses. And the only way to convince them of that potential is to pitch a big vision of what your startup can become. That big vision will help in creating FOMO in your fundraise. After all, who wants to to miss out on that?

Finding the right investors

As a founder, one of the most important things you can do is to ensure that you spend your time wisely regarding your fundraising efforts. This means finding the right investors and building investor relationships that will not only provide the capital you need but also be able to offer valuable insights and connections.

There are a few key factors to keep in mind when searching for potential investors:

  • The fund’s size – Make sure the fund is large enough to support your round of funding. You don’t want to waste your time approaching investors who won’t be able to provide the amount of money you’re looking for.
  • The lead/no lead – It’s generally best to work with a lead investor, as they will be more likely to understand your business and can help drive the deal towards a close. However, if you’re struggling to find a lead investor, don’t be afraid to approach non-lead investors as well.
  • The fund’s theme – Does the fund focus on investments in your industry or sector? If not, it may be challenging to get them on board.
  • The lifecycle of the fund- Is the fund nearing the end of its life cycle? If so, they may be less likely to take on new investments. Each fund typically has a 3-5 year investment period. 
  • Relevant portfolio companies – Does the fund have any direct competitors to your startup as part of its portfolio? If so, it could make it harder to get them on board.

Automating and personalizing your fundraising pipeline

Creating a great fundraising pipeline is essential for any business, but it can be time-consuming and difficult to do manually. Fortunately, there are ways to automate and personalize your pipeline to make the process easier.

One way to automate your fundraising pipeline is to use a tool like Zapier. Zapier can help you connect different software applications and create triggers that automatically add tasks to your pipeline. For example, you can create a trigger that adds new contacts from your email list into your fundraising pipeline.

Another way to personalize your fundraising pipeline is to tailor the properties and stages to your specific business. This will help you track progress and ensure you raise money at the right pace for your company. Additionally, consider using free investor databases like Crunchbase or NFX Signal to help you find potential investors.

You can easily automate and personalize your fundraising pipeline with a little effort. By doing so, you’ll save time and make sure that you are raising money efficiently.

Template for reaching out cold + email intro blurbs

What is the best way to reach out to potential investors and build up relationships? What are some good email intro blurbs that can be used?

When reaching out to potential investors, it is important to be concise and clear about what you are looking for. Investors typically see hundreds of opportunities a year, many of which generally just aren’t a fit. Intro blurbs should be short, sweet, and to the point. You should also include a call to action in your email so that the investor knows what you want from them (meeting, deck review, etc.).

Following up with potential investors is key to success. Sometimes, investors will not respond to your initial email. However, if you follow up promptly, you may be able to get their attention. Creating FOMO in your fundraise campaign will create a sense of urgency for potential investors to reply.

Visible has some great templates & tips for cold out-reach success. 

How to leverage FOMO by creating momentum:

Your initial pitch to investors needs to show (at least at a high level) the roadmap to your startup becoming a massive success. 

So how do you make sure you’re doing it right?

For starters, think in terms of acts, not slides. Just like a good play or movie is structured in acts, your investor update should be divided into three distinct sections.

In act 1, make your case; you’ll lay out what you’re building, what it can become, and why now is the time to invest.

In act 2, de-risk your approach; you’ll address any concerns investors might have about your ability to succeed by detailing what you’ve done to increase the odds of success.

And in Act 3, broaden your case. This is where you’ll make a case for why investing in your company is a good financial decision and a way to positively impact the world.

Remember, your goal is not to present a bunch of data or information in slide form. Your goal is to tell a story that will engage and excite your investors and leave them wanting more.

When it comes to setting meetings and beginning the process with investors, it is key to continue building momentum. Even when you start having active meetings with a handful of firms.  

To do this effectively, you need to stack your meetings. That means reaching out to firms in sets of five and then refining your pitch based on feedback from the first eight or so meetings. Doing this will ensure that you’re always presenting your best case and create a sense of FOMO among investors who don’t want to miss out on the next big thing. If you stop actively pitching new investors – you might find yoursel with a empty pipeline if the ones your talking to now end up not investing. 

So go out there and start crafting your story. And remember, when it comes to pitching investors, it’s all about creating momentum, generating FOMO, and building investor relationships. Do that, and you’ll be well on your way to success.

Watch the full webinar and Q&A here:

Job creation data in the Atlantic Canadian Tech Ecosystem for Q1 2022

Ukraine

After a long build-up of Russian forces along the Ukrainian border, Russia invaded Ukraine in February of 2022.  While there were warnings of this invasion, it sent shockwaves through the international community.  Shortly after this invasion, a number of international sanctions took place against Russia and have resulted in a mass exodus of companies and assets from Russia.

COVID

On the COVID-19 front, the omicron variant continued to spread causing additional strain on many already over capacity healthcare systems. In addition, China took a hard stance with full-out lockdowns across many of their cities with a zero-COVID policy.

Global Ripple Effects

These macro events have caused a number of ripple effects across the global economy. For example, decreased manufacturing capabilities and increasing oil prices (e.g. transportation costs) are fueling a number of supply chain problems and rising costs. These effects, plus monetary policies over the past couple of years, are causing inflation to hit record highs, which is leading many central banks to fight it by increasing interest rates.

Warren Buffet once said “Interest rates are like gravity in valuations. If interest rates are nothing, values can be almost infinite. If interest rates are extremely high, that’s a huge gravitational pull on values.”

Many entrepreneurs who launched their businesses in the last decade have only experienced an environment of low-interest rates, which has led to high valuations.  As interest rates rise, investors will begin moving away from high-risk assets into safer havens. 

This is why there has been a pullback in venture capital in Q1 2022 and there will be a continued pullback as interest rates go higher…  If you look around at the sentiment across venture capital investors in Q1 2022, most are saying to prepare for the worst.

Some entrepreneurs reading this may feel they need to hit the panic button. On the other hand, some entrepreneurs may think this environment doesn’t necessarily affect them. The only advice I have to those in either of those camps is to continue creating products/services that delight your customers and manage your cash obsessively. Do this, and you’ll weather any storm.

Atlantic Canadian Technology Ecosystem Performance in Q1 2022

With everything going on in the world, how did the Atlantic Canadian technology ecosystem perform in Q1 2022?  It doesn’t appear there was any pullback in the region.  In fact, there was a large increase in jobs across the startup ecosystem in Atlantic Canada throughout Q1 2022.  The number of jobs increased by about 478, bringing the number of those employed by the sector to 13,298. 

Of the companies that I’m tracking 29% hired employees, 47% had no change and 24% had less staff than the previous quarter. Much of the job growth came from companies that announced large raises in 2021.

Funding News

In addition, there was some big funding news out of the region in Q1 2022:

We release jobs data each quarter for Atlantic Canada. If you’d like to receive future job data from the industry, please subscribe to our newsletter, by clicking here.

Top Atlantic Canadian Tech Employers in Q1 2022

Sorted by net new jobs created:

  • Verafin
  • Meta
  • Vid Cruiter
  • Dash Hudson
  • Novonix
  • Mysa
  • CarbonCure Technologies
  • Biovectra
  • Sonrai
  • iWave
  • SpryPoint
  • Mariner Partners
  • ShoeLace (previously EyeRead)
  • Skin Fix
  • Carbide (previously Securicy)
  • Colab
  • Milk Moovement
Quarterly portfolio updates - Q1 2022

It’s time for our quarterly portfolio updates!

Investment News

As of March 2022, our portfolio company 3D Planeta has changed their name to Terris. They’re still the same innovative and diverse company that they’ve always been – with a brand name to better reflect their vision as the new era of earth intelligence.

In late January, our portfolio company Proof was acquired by Daylight Automation. Proof’s co-founders, Ben Sanders and Wesley George, took on leadership roles at Daylight as vice president of business development, and vice president of solutions engineering, respectively. Congratulations!

In January, our portfolio company TrojAI announced they secured $3 million in seed funding, and we’re proud to be a part of that. TrojAI’s team works on increasing protection against security threats to AI platforms.

Event & Award News

In February, our portfolio company Carbide won two distinctions in the 2022 Cybersecurity Excellence Awards! Carbide won the GOLD award for “Best Compliance Solution” and the SILVER award for “Best GDPR Compliance Solution.”

New Job Openings

Keep an eye on our blog for more quarterly portfolio updates throughout the year.